I build audiences that grow without paid media.

Seven years in social media, content and owned media. Most recently I grew Instahyre's channels as a one-person team, from strategy to the post going live.

17,000 followers in 2022 201,000+ Instahyre LinkedIn followers, organic
66,000+Instagram followers, from 200
100,000+newsletter subscribers across two titles
70episodes of a B2B video show
200+inbound leads from one landing page

Selected work

Five projects I led end to end. For each: the goal, my role, the numbers, and what I changed after.

LinkedIn follower growth
LinkedIn follower growth LinkedIn follower growth
LinkedInInstahyre2022 to now

Taking a B2B page from 17K to 201K, organically

11.8xfollower growth
0paid amplification
Objective
Make Instahyre's page the place recruiters and job seekers check every week, not just a company feed.
My role
Owned strategy, calendar, writing, design briefs and publishing as a one-person team.
What I did
Built recurring formats for two audiences: testimonial carousels, career advice, polls and book posts. Repurposed long-form into native posts.
What I learned
Recurring formats beat one-off hits. Once an audience knows what to expect on a given day, saves and shares climb.
What I changed next
Cut formats that drove reach but no profile visits, and doubled down on carousels that people saved.
View the page
InstagramInstahyre2022 to now

Growing Instagram from 200 to 66,000 for a recruiting platform

66K+followers, from 200
330xgrowth
Objective
Reach younger job seekers where they actually spend time, with content that feels like a creator, not a company.
My role
Concept, scripting, on-camera Reels, editing direction, carousels and community replies.
What I did
Daily talking-head Reels, a carousel engine for career tips, and a street-format series meeting candidates now at large companies.
What I learned
A face on camera builds trust faster than polished graphics, especially for advice content.
What I changed next
Shifted the mix toward Reels and saveable carousels, and wrote hooks for non-followers first.
View the account
LinkedIn follower growth LinkedIn follower growth
NewslettersInstahyreOwned media

Two newsletters, two audiences, 100,000+ subscribers

87K+Jobs Jetpack, launched from zero
40K+HyreHacks, for recruiters
Objective
Own a direct line to candidates and recruiters that no algorithm can take away.
My role
Launched Jobs Jetpack and ran HyreHacks: editorial, writing, HTML templates and sending.
What I did
Separate voice and format for each title. Built and edited the email HTML myself, and A/B tested subject lines and layouts.
What I learned
Deliverability is part of content. A great issue in a spam folder is worth nothing.
What I changed next
Rebuilt templates to be lighter and cleaner, and moved sending to improve inbox placement.
Read Jobs Jetpack
Instahyre Roundtable episode on LinkedIn
Roundtable episode with Ramesh Talagampa, Uber Roundtable guest promo post on LinkedIn
Video seriesLinkedIn Live and YouTube

The Instahyre Roundtable: a 70-episode show with TA leaders

70episodes produced
25+global firms as guests
Objective
Earn credibility with senior hiring leaders, the people who buy Instahyre.
My role
Created the format. Ran guest booking, production and distribution across channels.
What I did
Booked leaders from McKinsey, EY, Flipkart and Citibank. Turned each episode into a content kit: clips, quote cards, carousels and a recap.
What I learned
The live episode is the start, not the product. Most reach came from the cutdowns.
What I changed next
Planned clips before recording, so every episode had three to five ready-made moments.
Watch an episode Watch the playlist
LinkedIn follower growth
LinkedIn follower growth
Product launchesLanding pagesInstahyre

Launching products: from social post to signed-up lead

200+inbound leads
4 to 5launches a year
Objective
Turn launches like Hall of Fame, Talent Intelligence Reports and the AI Prompt Library into measurable demand.
My role
Owned launch copy, landing pages and multi-channel distribution.
What I did
Designed and shipped conversion-focused pages for demo booking and the AI Prompt Library, then drove traffic through organic social and Google Ads.
What I learned
The social post sells the click. The page has to finish the job in one screen.
What I changed next
Added community prompt submissions, which kept people returning after launch week.
See the landing page

Consulting for consumer brands

Client names withheld under NDA
LinkedIn follower growth

T-shirt label

Apparel, direct to consumer

Scope
Social strategy, content calendar and launch content.
LinkedIn follower growth

Beverage brand

Food and drink

Scope
Content direction, creator briefs and Reels.
LinkedIn follower growth

Footwear brand

Fashion

Scope
Product content, shoot briefs and community.

Experience

Seven years across content strategy, product marketing and demand generation.

  1. Jun 2022 to now
    Remote

    Social Media Manager

    Instahyre, AI-powered hiring platform

    • Grew LinkedIn from 17,000 to 201,000+ and Instagram from 200 to 66,000+
    • Launched Jobs Jetpack (0 to 87,000+ subscribers) and ran HyreHacks (40,000+ subscribers) as two separate editorial titles.
    • Created the Instahyre Roundtable, a 70-episode video series with TA leaders from 25+ global firms.
    • Ran go-to-market for 4 to 5 launches a year: launch copy, landing pages and distribution.
    • Built top-of-funnel content for LinkedIn organic and Google Ads that fed the sales pipeline, and supported churn re-engagement.
    • Built Instahyre Academy and a customer story library used by sales.
  2. Jul 2019 to Apr 2022
    Noida

    Marketing and Awareness Executive

    RLG Systems India

    • Grew engagement 210% across LinkedIn and Instagram through a 300+ post organic programme, and managed 3 external agencies.
    • Built the MD's LinkedIn presence from 0 to 2,000+ followers in 9 months, owning strategy and writing.
    • Wrote the annual national report the MD presented at global leadership meetings in Munich.
    • Lifted qualified leads 30% through 20+ campaigns across paid search, paid social and organic.
    • Ran internal communications with the Munich head office team.

Mentoring

MyCaptain, Digital Marketing Pro programme

I mentor the Social Media Marketing module, teaching fresh graduates and career switchers how to plan, make and measure social content.

I also design paid curriculum for the programme: session decks, facilitator guides, student workbooks and assessments across brand strategy, content strategy and SEO.

LinkedIn follower growth

Certifications

Add your certificates below. Link each one to its credential page.

Education

Amity University, Noida, 2014 to 2018

B.Tech in Computer Science, with exchange terms at UCL in London and Adelphi University in New York. President of International Relations.

The engineering background is why I build my own email templates, landing pages and pages like this one.

How I work

I plan in recurring formats, review numbers weekly, and keep a running list of what is working so each month starts ahead of the last.

I am comfortable leading photographers, editors and agencies, and equally happy writing, filming or editing myself when the team is small.

Skills and tools

Strategy

  • Content strategy
  • Owned media
  • Newsletter growth
  • Demand generation
  • Product marketing
  • Go-to-market

Making

  • Editorial planning
  • Short-form video
  • Video production
  • Landing page copy
  • Email marketing
  • Repurposing

Measuring

  • Analytics and reporting
  • A/B testing
  • Audience segmentation
  • Paid social
  • Google Ads

Tools

  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • HubSpot
  • Canva
  • Descript
  • Opus Clip
  • Claude and ChatGPT
  • WordPress
  • HTML and CSS

Let's talk about your brand.

The quickest way to reach me is email. I usually reply the same day.

iamjushey@gmail.com
Phone+91 99996 75463
LinkedInin/jushey
Based inIndia, open to relocation
Download CV